https://marketing.provenance.orgThe latest news and insights on supply chain and product transparency for brands and retailers. See shopper trends and sustainability insights from across the transparency movement.Wed, 29 Jan 2025 14:20:11 GMTWebflowhttps://marketing.provenance.org/news-insights/dmcc-act-what-do-the-cmas-new-powers-mean-for-green-claims-compliancehttps://marketing.provenance.org/news-insights/dmcc-act-what-do-the-cmas-new-powers-mean-for-green-claims-complianceThe DMCC Act gives the CMA expanded powers to regulate green claims and enforce compliance. Learn how businesses can avoid fines and stay ahead of greenwashing regulations in 2025.Wed, 29 Jan 2025 14:20:05 GMThttps://marketing.provenance.org/news-insights/types-of-sustainable-packaging-in-the-beauty-industryhttps://marketing.provenance.org/news-insights/types-of-sustainable-packaging-in-the-beauty-industryLearn more about the common types sustainable packaging for beauty and wellness brands, find out which brands are doing what, and understand how best to talk to shoppers about your packaging, whether it's compostable, recyclable or reusable.Mon, 04 Nov 2024 11:34:56 GMThttps://marketing.provenance.org/news-insights/10-key-sustainability-certifications-for-businesseshttps://marketing.provenance.org/news-insights/10-key-sustainability-certifications-for-businessesFor marketers and founders that want to build consumer trust through sustainability, we’ve shortlisted some of today's top sustainability certifications for businesses and how to get started.Mon, 04 Nov 2024 11:24:50 GMThttps://marketing.provenance.org/news-insights/the-future-of-trust-and-certification-in-the-organic-beauty-and-wellbeing-industry-insights-from-industry-leadershttps://marketing.provenance.org/news-insights/the-future-of-trust-and-certification-in-the-organic-beauty-and-wellbeing-industry-insights-from-industry-leadersDiscover how the EU Green Claims Directive and certifications like COSMOS Organic are shaping the future of the beauty and wellbeing industry. Learn from industry leaders about building consumer trust, sustainable growth, and overcoming certification challenges.Wed, 16 Oct 2024 11:12:09 GMThttps://marketing.provenance.org/news-insights/thg-beauty-expands-partnership-with-provenance-to-enhance-sustainability-marketinghttps://marketing.provenance.org/news-insights/thg-beauty-expands-partnership-with-provenance-to-enhance-sustainability-marketingTHG Beauty partners with Provenance to enhance sustainability marketing on LOOKFANTASTIC and Dermstore. Provenance’s green claims validation platform enables transparent, verified sustainability claims, empowering informed consumer choices.Tue, 24 Sep 2024 10:18:07 GMThttps://marketing.provenance.org/news-insights/holland-barrett-partners-with-provenance-to-support-customers-to-shop-sustainablyhttps://marketing.provenance.org/news-insights/holland-barrett-partners-with-provenance-to-support-customers-to-shop-sustainablyHolland & Barrett partners with Provenance to lead in sustainability marketing technology, embedding validated green claims across online channels. This innovative collaboration leverages data to enhance transparency, helping customers make informed purchasing decisions and navigate evolving green claims regulation.Wed, 04 Sep 2024 13:46:03 GMThttps://marketing.provenance.org/news-insights/harnessing-data-ai-for-sustainable-futurehttps://marketing.provenance.org/news-insights/harnessing-data-ai-for-sustainable-futureProvenance is using data and AI to transform the landscape of sustainability communications, marketing, and advertising; enabling both brands and shoppers to make informed, sustainable decisions.Wed, 28 Aug 2024 10:15:53 GMThttps://marketing.provenance.org/news-insights/the-carbon-trust-partners-with-provenance-to-enable-verified-carbon-reduction-claims-at-the-point-of-purchasehttps://marketing.provenance.org/news-insights/the-carbon-trust-partners-with-provenance-to-enable-verified-carbon-reduction-claims-at-the-point-of-purchaseThe Carbon Trust label is expanding its visibility online by partnering with sustainability claims platform Provenance. Through its partnership, the Carbon Trust’s ‘Carbon Emissions Reductions Achieved’ label will be added to Provenance’s platform, to support consumers with easy access to credible information regarding the carbon impact of the products they purchase.Wed, 26 Jun 2024 15:17:34 GMThttps://marketing.provenance.org/news-insights/the-detox-market-partners-with-provenancehttps://marketing.provenance.org/news-insights/the-detox-market-partners-with-provenanceThe Detox Market is announcing a partnership with Provenance to empower customers with validated sustainability information about its beauty products. This initiative ensures verified sustainability claims for over 180 beauty brands, aligning with upcoming regulations.Tue, 25 Jun 2024 14:16:39 GMThttps://marketing.provenance.org/news-insights/eu-corporate-sustainability-reporting-directive-csrd-an-introduction-for-businesseshttps://marketing.provenance.org/news-insights/eu-corporate-sustainability-reporting-directive-csrd-an-introduction-for-businessesCSRD, which stands for the Corporate Sustainability Reporting Directive, is a European Union directive which represents a pivotal step in its commitment to enhancing corporate transparency and accountability around sustainability. We answer the big questions businesses are asking ahead of the first year of reporting: what is CSRD? What’s the CSRD timeline? What are the CSRD requirements for my company?Tue, 04 Jun 2024 09:05:44 GMThttps://marketing.provenance.org/news-insights/s4s-ventures-and-nordic-eye-back-provenance-with-5m-investmenthttps://marketing.provenance.org/news-insights/s4s-ventures-and-nordic-eye-back-provenance-with-5m-investmentProvenance, the sustainability communications platform, today announces a $5 million funding round led by S4S Ventures, the investment firm co-founded by Sir Martin Sorrell, and Nordic Eye, alongside Alumni Ventures, Angel Academe and a grant from the UK Government via Innovate UK.Wed, 15 May 2024 14:55:10 GMThttps://marketing.provenance.org/news-insights/earth-day-2024-8-brand-reducing-plastic-impacthttps://marketing.provenance.org/news-insights/earth-day-2024-8-brand-reducing-plastic-impactDiscover the brands and retailers promoting more sustainable packaging practices this Earth Day, putting planet before plastic.Tue, 23 Apr 2024 12:50:46 GMThttps://marketing.provenance.org/news-insights/eu-green-claims-directive-what-businesses-need-to-knowhttps://marketing.provenance.org/news-insights/eu-green-claims-directive-what-businesses-need-to-knowDiscover the European Union's Greenwashing Directive, tackling misleading eco-claims head-on. Learn about its impact on businesses, penalties for non-compliance, and the roadmap to implementation. Find out how your company can navigate this regulatory landscape and gain a competitive edge in sustainability.Mon, 11 Mar 2024 11:16:21 GMThttps://marketing.provenance.org/news-insights/ethical-consumption-trendshttps://marketing.provenance.org/news-insights/ethical-consumption-trendsDiscover the latest ethical consumption trends for 2024. From eco exhaustion driving brand promiscuity to battling the price barrier and making sustainable living accessible, delve into the evolving landscape of conscious consumerism. Learn how brands can foster loyalty through accessible sustainability initiatives and the quest for quality, all while meeting demands for faster yet eco-friendly online purchasing.Tue, 27 Feb 2024 17:48:32 GMThttps://marketing.provenance.org/news-insights/blockchain-the-solution-for-transparency-in-product-supply-chainshttps://marketing.provenance.org/news-insights/blockchain-the-solution-for-transparency-in-product-supply-chainsThis white paper is by social enterprise Project Provenance Ltd. and describes a prototype that uses blockchain technology to enable secure traceability of certifications and other salient information in supply chains.Tue, 19 Dec 2023 17:44:39 GMThttps://marketing.provenance.org/news-insights/how-to-connect-with-gen-z-using-honest-marketinghttps://marketing.provenance.org/news-insights/how-to-connect-with-gen-z-using-honest-marketingLearn how to connect with Gen Z through honest marketing strategies that prioritize authenticity and transparency. Discover why sustainability marketing matters to Gen Z and how to prove your environmental commitments. Explore the power of User-Generated Content (UGC) and organizational transparency and find out why admitting mistakes can build trust with Gen Z. Gain insights into attracting and converting Gen Z customers in a world where honesty is a competitive advantage.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/how-to-embed-sustainability-in-the-customer-journeyhttps://marketing.provenance.org/news-insights/how-to-embed-sustainability-in-the-customer-journeyExplore how embedding sustainability in the customer journey not only boosts brand awareness but fosters positive customer sentiment among eco-conscious consumers. Discover key sustainable marketing strategies and real-world examples to seamlessly integrate sustainability from product discovery to post-purchase.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/provenance-launches-first-ai-tool-sustainability-navigator-to-give-marketers-tailored-sustainability-recommendationshttps://marketing.provenance.org/news-insights/provenance-launches-first-ai-tool-sustainability-navigator-to-give-marketers-tailored-sustainability-recommendationsProvenance, the platform that validates and amplifies sustainability credentials, today launches Sustainability Navigator. This new AI-powered tool enables brands and marketers to access tailored sustainability guidance in order to assess and develop their sustainability strategy and messaging, identify areas for competitive advantage and reduce the risk of greenwashing.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/provenance-partner-with-dotdigital-to-power-up-sustainability-marketinghttps://marketing.provenance.org/news-insights/provenance-partner-with-dotdigital-to-power-up-sustainability-marketingWe’re thrilled to announce Provenance’s partnership with Dotdigital, a leading marketing automation platform, to jointly support brands in communicating their sustainability efforts and empowering shoppers to make informed, planet-positive choices.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/provenance-and-soil-association-certification-combine-to-empower-conscious-consumershttps://marketing.provenance.org/news-insights/provenance-and-soil-association-certification-combine-to-empower-conscious-consumersToday, Provenance and Soil Association Certification announce a strategic partnership to enable shoppers to make more sustainable choices with confidence. Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/win-your-transparency-strategy-for-2019https://marketing.provenance.org/news-insights/win-your-transparency-strategy-for-2019We’re very excited to announce that we’re giving away two spaces to small businesses* for our upcoming fashion workshop with the British Fashion Council, “Building Customer Trust Through Transparency” to be held at Somerset House on the 23rd of January 2019.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/why-weve-launched-the-provenance-integrity-councilhttps://marketing.provenance.org/news-insights/why-weve-launched-the-provenance-integrity-councilIntroducing our Integrity Council, made up of diverse backgrounds and expertise who will act as guardians of our integrity, supporting our resolve to empower conscious, ethical consumption all along the supply chain.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/why-transparency-mattershttps://marketing.provenance.org/news-insights/why-transparency-mattersPurpose and transparency build trust – lack of trust is one of the main challenges towards an open, circular and transparent apparel industry.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/why-provenance-is-launching-an-open-source-rulebook-for-sustainability-communicationshttps://marketing.provenance.org/news-insights/why-provenance-is-launching-an-open-source-rulebook-for-sustainability-communicationsTo help brands communicate social and environmental impact with integrity and avoid greenwashing, the Provenance Framework is an open source rulebook for sustainability communications.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/why-using-blockchain-to-access-trade-finance-could-change-smallholder-farming-foreverhttps://marketing.provenance.org/news-insights/why-using-blockchain-to-access-trade-finance-could-change-smallholder-farming-foreverThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/who-made-your-clotheshttps://marketing.provenance.org/news-insights/who-made-your-clothesDilys Williams, director of the Centre for Sustainable Fashion, discusses the importance of transparency in the fashion industryThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/whats-your-carbon-footprint-measure-your-personal-climate-impact-with-the-uns-calculatorhttps://marketing.provenance.org/news-insights/whats-your-carbon-footprint-measure-your-personal-climate-impact-with-the-uns-calculatorThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/whats-the-score-transparency-and-the-rise-of-eco-ratinghttps://marketing.provenance.org/news-insights/whats-the-score-transparency-and-the-rise-of-eco-ratingAs sustainability and social impact become a new pillar for brand and product marketing, will eco scores alone be enough?Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/where-to-find-us-at-fashion-revolution-weekhttps://marketing.provenance.org/news-insights/where-to-find-us-at-fashion-revolution-weekWhere to find Provenance at Fashion Revolution Week 2019 London. Speaking with Know The Origin, Be The Change, Ethical Hour, Pinatex and Where Does It Come From?Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/why-impact-proof-will-eat-brand-purpose-for-breakfast-in-2021https://marketing.provenance.org/news-insights/why-impact-proof-will-eat-brand-purpose-for-breakfast-in-2021Find out why customers, investors, regulators and employees are looking for impact proof to support your brand purpose in 2021.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/what-is-the-full-story-behind-your-everyday-products-our-ellen-macarthur-foundation-webinarhttps://marketing.provenance.org/news-insights/what-is-the-full-story-behind-your-everyday-products-our-ellen-macarthur-foundation-webinarLast week, we joined the Ellen MacArthur Foundation’s live stream to talk about transparency and the origin of the things we buy.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/what-can-businesses-implement-to-provide-investors-with-sustainability-reportshttps://marketing.provenance.org/news-insights/what-can-businesses-implement-to-provide-investors-with-sustainability-reportsLearn how businesses can report on sustainability to help investors evaluate value beyond just financial performance.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/what-we-learned-at-fashion-revolution-week-2019https://marketing.provenance.org/news-insights/what-we-learned-at-fashion-revolution-week-2019A summary of the 2019 Fashion Transparency Index and what we learned at Fashion Revolution Week 2019.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-on-edelmanhttps://marketing.provenance.org/news-insights/were-featured-on-edelmanThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/what-does-the-cmas-latest-guidance-on-green-claims-mean-for-marketershttps://marketing.provenance.org/news-insights/what-does-the-cmas-latest-guidance-on-green-claims-mean-for-marketersWe distill the CMA’s draft guidance for businesses on misleading environmental claims and why brands can't afford to ignore it.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/what-are-the-ftc-green-guides-and-what-do-they-mean-for-brandshttps://marketing.provenance.org/news-insights/what-are-the-ftc-green-guides-and-what-do-they-mean-for-brandsRead our overview of one of the main regulatory efforts in the United States targeting green marketing claims: the FTC Green Guides. Get a summary of what the guidelines mean and find out which brands have fallen short of the guidance.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-les-echoshttps://marketing.provenance.org/news-insights/were-featured-in-les-echosThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-hiring-a-managing-directorhttps://marketing.provenance.org/news-insights/were-hiring-a-managing-directorWe’re looking for a Managing Director to lead the company, drive company growth and be a key counterpart to our Founder/CEOThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-on-monocle-24https://marketing.provenance.org/news-insights/were-featured-on-monocle-24Jessi Baked talks Provenance, and product's stories on Monocle 24's The EntrepreneursThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-marketing-weekhttps://marketing.provenance.org/news-insights/were-featured-in-marketing-weekThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-new-scientisthttps://marketing.provenance.org/news-insights/were-featured-in-new-scientistNew Scientist mentioned Provenance this month in an article discussing blockchain startupsThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-international-business-timeshttps://marketing.provenance.org/news-insights/were-featured-in-international-business-timesThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-just-stylehttps://marketing.provenance.org/news-insights/were-featured-in-just-stylejust-style featured Provenance in an article, discussing the blockchain's power in the fashion industry.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-greenbizhttps://marketing.provenance.org/news-insights/were-featured-in-greenbizProvenance was featured in a GreenBiz article examining new technologies servicing supply chain transparencyThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-hereeasthttps://marketing.provenance.org/news-insights/were-featured-in-hereeastThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-fast-companyhttps://marketing.provenance.org/news-insights/were-featured-in-fast-companyHow Bitcoin's blockchain technology could soon shed light on how products are madeThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/veganhttps://marketing.provenance.org/news-insights/veganOriginally rooted around diets, veganism was mainly associated with health and animal welfare. But recently, there has been an increased focus on the environmental impact of people’s dietary choices. Provenance explains how to prove this...Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-5-best-proof-points-for-shopper-engagementhttps://marketing.provenance.org/news-insights/the-5-best-proof-points-for-shopper-engagementWe're sharing brand new data about what matters to shoppers and how brands are using Proof Points, clickable sustainability claims about a brand or a product.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/webinar-greenwashing-in-beauty-what-the-latest-regulation-means-for-brandshttps://marketing.provenance.org/news-insights/webinar-greenwashing-in-beauty-what-the-latest-regulation-means-for-brandsJoin Provenance, Pai Skincare and the CMA to learn how to meet beauty shoppers' and regulators' expectations on sustainability marketing.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-collectivelyhttps://marketing.provenance.org/news-insights/were-featured-in-collectivelyThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-coindeskhttps://marketing.provenance.org/news-insights/were-featured-in-coindeskThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-directorhttps://marketing.provenance.org/news-insights/were-featured-in-directorJessi Baker sat down with Director to discuss Provenance and how it will find it's first big clientThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-business-of-fashionhttps://marketing.provenance.org/news-insights/were-featured-in-business-of-fashionThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/were-featured-in-bravenewcoinhttps://marketing.provenance.org/news-insights/were-featured-in-bravenewcoinThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/using-technology-for-social-goodhttps://marketing.provenance.org/news-insights/using-technology-for-social-goodWe curated an event at London Design Festival with This Happened, discussing technology for social goodThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/vote-with-your-wallet-how-can-you-find-and-support-honest-brandshttps://marketing.provenance.org/news-insights/vote-with-your-wallet-how-can-you-find-and-support-honest-brandsThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/watchdog-to-monitor-eco-friendly-claims-in-fight-against-greenwashhttps://marketing.provenance.org/news-insights/watchdog-to-monitor-eco-friendly-claims-in-fight-against-greenwashThe UK’s Competition and Markets Authority (CMA) will be vetting businesses that make claims about the sustainability or environmental impact of their products.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/upcoming-webinars-set-your-sustainability-strategy-for-fashion-food-and-drinkhttps://marketing.provenance.org/news-insights/upcoming-webinars-set-your-sustainability-strategy-for-fashion-food-and-drinkExplore solutions for transparency and impact across the food, drink and fashion industries – and see how honesty can drive conversions and brand value for your business.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/unlocking-financial-incentives-reward-sustainability-supply-chainshttps://marketing.provenance.org/news-insights/unlocking-financial-incentives-reward-sustainability-supply-chainsWorking with Unilever, Sainsbury’s and five sponsors, Provenance is leading a group of fintech startups to link supply chain traceability to trade finance.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/upcoming-webinar-clean-beauty-and-beyondhttps://marketing.provenance.org/news-insights/upcoming-webinar-clean-beauty-and-beyondJoin a webinar with Provenance and fast-growing brand MARA to learn how your brand can pioneer new standards and stand out through transparency in 2020.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/upcoming-webinar-discover-how-to-drive-success-in-fashion-with-transparencyhttps://marketing.provenance.org/news-insights/upcoming-webinar-discover-how-to-drive-success-in-fashion-with-transparencyOn the 27th of June we'll be joined by Common Objective to share insights and discuss the best practices for transparency in the fashion industry.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/unilever-is-using-geolocation-data-and-satellite-imagery-to-check-for-deforestation-in-its-supply-chain-cnbchttps://marketing.provenance.org/news-insights/unilever-is-using-geolocation-data-and-satellite-imagery-to-check-for-deforestation-in-its-supply-chain-cnbcIn this piece highlighting the technologies that support first-mile transparency and impact, CNBC discusses our partnership with the Princes Group and their Napolina brand to bring this to the shoppers at the point of sale.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/transparent-global-rare-earth-element-system-using-blockchainhttps://marketing.provenance.org/news-insights/transparent-global-rare-earth-element-system-using-blockchainA report by Provenance on blockchain solutions for the sustainable mining of rare earth metals using traceability and certifaction trading schemes.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/trust-digital-agehttps://marketing.provenance.org/news-insights/trust-digital-ageJessi Baker reflects on Rachel Botsman's articulations on the future of trust, and blockchain's role in making it inclusive and accessible.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/uk-ethical-consumer-spending-hits-record-high-report-shows-the-guardianhttps://marketing.provenance.org/news-insights/uk-ethical-consumer-spending-hits-record-high-report-shows-the-guardian"Ethical" shopping is on the rise. In the UK, it’s outgrown all household expenditures – increasing the average spend from £202 a year in 1999 to £1,278 in 2018. The category, which now includes Fairtrade, organic, vegetarian, plant-based alternatives and free-range, have transformed the modern marketplace.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/transparency-wins-top-spot-from-innovas-2021-food-drink-market-trendspottinghttps://marketing.provenance.org/news-insights/transparency-wins-top-spot-from-innovas-2021-food-drink-market-trendspotting“Brands upping their game to meet evolving ethical, environmental and clean label consumer demands” will become a focus, according to Innova’s annual Market Insights’ Top Ten Trends as it shares how transparency will shape the 2021 food and drink industry.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/transparency-the-key-word-when-it-comes-to-reversing-climate-changehttps://marketing.provenance.org/news-insights/transparency-the-key-word-when-it-comes-to-reversing-climate-changeSarah Perreard gives a powerful TEDx talk that is deeply aligned with what I set out to tackle when I started Provenance. Sharing why transparency is the key to ending climate change, she shows how we all can start to create a world where capitalism is a force for good.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/transparency-in-beauty-wellness-why-2020-will-be-a-breakthrough-yearhttps://marketing.provenance.org/news-insights/transparency-in-beauty-wellness-why-2020-will-be-a-breakthrough-yearTrust has been on a journey in the beauty space. What will the next generation of brands do to solve this and support a healthier, more sustainable industry? Let’s talk beauty from the inside out when it comes to the true makeup of our products and their impact.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/transparency-standards-and-working-with-europe-in-the-post-brexit-worldhttps://marketing.provenance.org/news-insights/transparency-standards-and-working-with-europe-in-the-post-brexit-worldThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/tracking-future-meat-blockchainhttps://marketing.provenance.org/news-insights/tracking-future-meat-blockchainOnly last week The Guardian exposed the vast scale of food hygiene and traceability fraud committed by one of the largest chicken suppliers. The conditions behind the chicken on sale at many of the UK’s retailers were revealed to have altered slaughter sell-by dates, repackaged unsold meat and mixed older meat with new, all under poor hygiene standards. Recognising the significant rise in meat consumption, paired with recent food fraud scandals (2013 horse meat scandal, 2017 chicken hygiene and traceability scandal), a 2017 study looks into how blockchain technology can be adopted for greater sustainability in the meat industry, by increasing transparency and traceability.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/top-20-sustainability-influencers-you-need-to-know-in-2023https://marketing.provenance.org/news-insights/top-20-sustainability-influencers-you-need-to-know-in-2023For brands looking to promote their positive impact, choosing the right eco influencers on Instagram, TikTok and beyond is key. We’ve compiled a list of the top sustainable influencers coming of age in a crucial moment in the fight against greenwash, climate change and social and environmental justice.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/traceable-and-transparent-dog-food-service-marleybones-launches-in-uk-retail-timeshttps://marketing.provenance.org/news-insights/traceable-and-transparent-dog-food-service-marleybones-launches-in-uk-retail-timesAddressing a need from conscious shoppers to tackle the ‘unknowns’ in their pet food, Marleybones set out to challenge an industry dominated by vague ingredient lists and unverified claims such as ‘natural’, ‘fresh’, and ‘high-quality’.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/traceability-versus-transparency-whats-the-difference-and-which-one-should-my-brand-be-focused-onhttps://marketing.provenance.org/news-insights/traceability-versus-transparency-whats-the-difference-and-which-one-should-my-brand-be-focused-on“Traceability” and “Transparency” are used interchangeably by most of the brands we talk to – but which one you actually need comes down to your business objectives.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/tracking-tuna-catch-customerhttps://marketing.provenance.org/news-insights/tracking-tuna-catch-customerHow can we ensure the fish we buy is slavery free? The Provenance team piloted blockchain technology to track key data along tuna supply chains in Indonesia.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/tinker-tailor-jewellery-makerhttps://marketing.provenance.org/news-insights/tinker-tailor-jewellery-makerStephen Einhorn has made clothes, models, furniture and giant bird cages, but none captivated his imagination as much as working with precious materialsThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-wood-cyclehttps://marketing.provenance.org/news-insights/the-wood-cycleThe birth of East London furniture owes as much to the streets of Hackney as it does to founders Reuben, Ben and Christian’s ability to breathe life into discarded building materials.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-transparent-gift-guidehttps://marketing.provenance.org/news-insights/the-transparent-gift-guideIt’s easy get caught up in the festive season, but looking beyond all of the pretty packaging and Christmas marketing, there is an opportunity to support businesses that are doing good all year long.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-woolmark-prize-and-provenance-richard-malones-sustainable-ethical-winhttps://marketing.provenance.org/news-insights/the-woolmark-prize-and-provenance-richard-malones-sustainable-ethical-winRevolutionary traceability technologies such as Provenance will help Malone’s business to scale responsibly and the support from the Woolmark network will go a long way for him to further carry out his mission." – VogueThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-provenance-team-good-gift-guide-for-a-more-sustainable-christmashttps://marketing.provenance.org/news-insights/the-provenance-team-good-gift-guide-for-a-more-sustainable-christmasThis year, with Christmas slated to be unlike any we've had before, it feels timely to share a roundup of gifting ideas from the Provenance team that allows you to give with a more positive impact.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-sustainability-reset-communicating-brand-purpose-in-a-new-worldhttps://marketing.provenance.org/news-insights/the-sustainability-reset-communicating-brand-purpose-in-a-new-worldWhat will a post-COVID world look like for brands and their communications? Our founder & CEO spoke on a panel hosted by Nelson Bostock to discuss the change required now to build a greener, more transparent future – and how best to communicate the work being done.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-story-of-a-zero-waste-approach-to-fashion-food-straight-to-your-menuhttps://marketing.provenance.org/news-insights/the-story-of-a-zero-waste-approach-to-fashion-food-straight-to-your-menuFashion Designer, Alice V Robinson collaborated with Chef Sally Abé from the Hardwood Arms to celebrate sustainable, transparent food and fashion systems.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-sunday-times-interviews-jessi-to-talk-about-how-to-be-an-ethical-businesshttps://marketing.provenance.org/news-insights/the-sunday-times-interviews-jessi-to-talk-about-how-to-be-an-ethical-businessThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-profound-importance-of-open-datahttps://marketing.provenance.org/news-insights/the-profound-importance-of-open-dataThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-quiet-transition-to-going-green-why-leaders-are-hesitant-to-speak-uphttps://marketing.provenance.org/news-insights/the-quiet-transition-to-going-green-why-leaders-are-hesitant-to-speak-upThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-philosophy-of-tomhttps://marketing.provenance.org/news-insights/the-philosophy-of-tomHouse of Billiam founder Tom Bird likes to do things his own way, and wants you to do the same with the things you wearThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-internet-of-thingshttps://marketing.provenance.org/news-insights/the-internet-of-thingsCo-founder and head of R&D/innovation at EVRYTHNG, Vlad Trifa speaks about how we can connect our physical world to the digital.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-good-the-bad-the-greenwash-7-newsworthy-sustainability-communications-efforts-from-2021https://marketing.provenance.org/news-insights/the-good-the-bad-the-greenwash-7-newsworthy-sustainability-communications-efforts-from-2021The Provenance team takes a look back at a year of sustainability communications campaigns, from examples of greenwashing to moments of commendable brand integrity. Read on as we distinguish the good, the bad and the greenwash. In 2021, a year of Net Zero pledges, Glasgow’s COP26 and fresh anti-greenwashing regulation, demand for – and scrutiny over – eco-claims reached new levels. In fact, a recent study found that whilst almost half (45%) of UK marketers feel under pressure to communicate brands’ sustainability credentials, an even greater number (49%) report a fear of greenwashing.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-next-web-keynote-provenance-founder-speaks-on-transparency-circularity-and-the-future-of-commercehttps://marketing.provenance.org/news-insights/the-next-web-keynote-provenance-founder-speaks-on-transparency-circularity-and-the-future-of-commerceThe Next Web Keynote: Provenance founder speaks on transparency, circularity and the future of commerce.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-good-the-bad-and-the-greenwash-7-brands-who-hit-the-headlines-for-impact-transparency-in-2020https://marketing.provenance.org/news-insights/the-good-the-bad-and-the-greenwash-7-brands-who-hit-the-headlines-for-impact-transparency-in-2020Over the last year, we’ve witnessed the rise in pressure to use sustainability as a marketing tool. It reached new heights in 2020, accelerated by a sharp rise in eco-expectations that only a global pandemic and an extended period of introspection could generate. It’s now common to see ethical claims front and centre in brand campaigns.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-blockchain-revolution-audit-efficiency-trust-in-sustainably-certified-supply-chainshttps://marketing.provenance.org/news-insights/the-blockchain-revolution-audit-efficiency-trust-in-sustainably-certified-supply-chainsThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-future-is-transparent-a-community-for-shoppers-at-provenancehttps://marketing.provenance.org/news-insights/the-future-is-transparent-a-community-for-shoppers-at-provenanceThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-future-is-transparenthttps://marketing.provenance.org/news-insights/the-future-is-transparentOur Business Analyst, Stephanie Lau, reflects on our Open October campaign and the great brands, retailers and partners we met and featured over the month.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-future-of-branding-is-glass-boxes-says-provenance-ceohttps://marketing.provenance.org/news-insights/the-future-of-branding-is-glass-boxes-says-provenance-ceoJessi Baker, Founder & CEO of Provenance, spoke with Kacey Culliney from Cosmetics Design Europe about the rapid growth in demand for transparency in beauty. “There’s a lot of beauty brands that know a surprising amount but because they don’t know everything, they’re not being as transparent as they could be. Some beauty brands own farms, production, but they don’t talk about it at all,” she said.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-geography-of-stonehttps://marketing.provenance.org/news-insights/the-geography-of-stoneHow Chilean designer Ignacia Murtagh finds representations of nature's beauty in the detail of cold, grainy marbleThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-beginnings-of-brewhttps://marketing.provenance.org/news-insights/the-beginnings-of-brewA look at some of our favourite breweries to celebrate London Beer Week 2015 including Brew By Numbers, Camden Town Brewery, Beavertown and Hackney BreweryThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-boohoo-scandal-shouldnt-shock-anyone-modern-slavery-is-a-pandemichttps://marketing.provenance.org/news-insights/the-boohoo-scandal-shouldnt-shock-anyone-modern-slavery-is-a-pandemicModern slavery is a pandemic. No brand today should be “shocked and appalled” at what happens in its own supply chain, as fast fashion brand Boohoo recently claimed to be. Provenance founder explains...Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-british-beauty-council-releases-their-landmark-sustainability-reporthttps://marketing.provenance.org/news-insights/the-british-beauty-council-releases-their-landmark-sustainability-reportIn the British Beauty Council’s landmark sustainability report, they address the danger that persists with greenwashing across the industry.Thu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/the-bike-built-by-adversityhttps://marketing.provenance.org/news-insights/the-bike-built-by-adversityBrompton founder Andrew Ritchie has dedicated 40 years of his life to making the world’s best portable bicycleThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/textures-transparency-ceramicshttps://marketing.provenance.org/news-insights/textures-transparency-ceramicsThu, 09 Nov 2023 07:24:08 GMThttps://marketing.provenance.org/news-insights/tech-fashion-supply-chainshttps://marketing.provenance.org/news-insights/tech-fashion-supply-chainsCallie Moir explores how new technology can help fashion companies win the battle for supply chain transparencyThu, 09 Nov 2023 07:24:08 GMT