Following a competitive process culminating in a pitch competition in Paris, we’re thrilled to share that Ulé has selected Provenance to communicate its innovative approach to sustainability.
Founded by Shiseido in 2022, Ulé’s skincare range is designed with traceability at its core and pioneers vertical farming to yield fresh and pure plant-based ingredients. With this in mind, the European Innovation Center at Shiseido invited six startups to answer one key question — how can we increase the transparency of our products?
The judges enjoyed hearing how Provenance’s technology could help Ulé tell their unique ‘farm to face’ sustainability story. They were particularly impressed by Provenance’s ability to communicate impact across multiple channels and to a global audience.
The Provenance team is already working closely with Ulé to get the partnership started. To understand what success with Provenance can look like, check out our case studies.
Provenance is the global platform for enabling compliant and credible green claims, helping businesses communicate them with confidence throughout the customer journey. This empowers shoppers to make informed choices at checkout — accelerating the shift to a more sustainable future. With AI-powered claim detection, a robust data infrastructure and its trusted Framework, Provenance helps companies transform green claims from a compliance risk into a competitive advantage. Today, more than 370 leading brands and retailers use Provenance — including Ocado, Holland & Barrett, Unilever and Estée Lauder.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
.png)
%20(1)%20(2).png)